The tables given compare the revenue of Fairtrade coffee and bananas in two separate years in the UK, Switzerland, Denmark, Belgium, and Sweden. Units are measured in millions of euros.
It is noticeable that while all nations witnessed upward trends in Fairtrade coffee’s sales between 1999 and 2004, only three out of five countries saw the same tendencies in the bananas market. Furthermore, the largest increasing levels of spending on both products belonged to the UK within the timescale.
In 1999, Switzerland had the highest sales of Fairtrade coffee, at 3 million euros, being about two times higher than that of the UK and Denmark, with 1.5 and 1.8 million euros respectively. However, five years later, the UK replaced Switzerland to become the top market in coffee consumption, at 20 million euros, compared to 6 million euros of Switzerland 2 million euros of Denmark.
Regarding the bananas, the UK still was the largest consuming nation when the figure rose from 15 in 1999 to 47 million euros in 2004. In contrast, Belgium and Sweden were the only countries which saw downward trends in consuming Fairtrade bananas. Specifically, Belgium’s bananas selling decreased by 2 million euros from 1.8 million euros in 1999, similarly Sweden had lost 1.1 million euros by 2004 as the revenue of this product was 2 million euros in 1999.