The tables represent the data on the sales of Fairtrade-labelled coffee and bananas in 1999 and 2004 in the UK, Switzerland, Denmark, Belgium, and Sweden.
Generally, the sale values of both coffee and bananas had an upward trend from 1999 to 2004 among the five countries.
For coffee, the UK had the greatest sale in 1999 with three million of euros and this number doubled in 2004 to six millions. The UK came second in 1999 with 1.5 million euros but this sale value surged to the highest number in 2004 with 20 million euros. Sweden had the smallest market share in both 1999 (0.8 million) and 2004 (one million).
As can be seen from the table, the sale of bananas was most successful in Switzerland with 15 million euros in 1999, and this value tripled to 47 million in 204. The second biggest sale in 1999 was two million of euros in Denmark but this number dropped to 0.9 million in 2004, the lowest number in this year. Belgium had the lowest sale value in 1999 (0.6 million) but it increased to four million in 2004.