Bullock Goldberg posted an update 9 months ago
Web Designers and SEO teams remain stuck a nonstop feud divided by a line in the Google sandbox. Both sides support their respective crafts, each believing the work they do is important to online success.
On one side, the SEO team must drive traffic. Another must communicate brand experience. Both of them are very important, yet employ very different techniques and ideas. How can web site design and SEO live together in harmony?
The Design Team
Web-site designers create websites with all the client’s audience planned.
All too often they think a user’s experience dictates success. A straightforward "build it and they will come" mindset pervades their way of site design. There’s still more bad.
In a simple level, creative teams long to share with a narrative. Through design and replica, the team takes a brand name crafts a global correctly. They built a web site having a look and theme; an understanding and flavour. Often, the most effective way to mention a message is thru more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is now more widespread with an increase of broadband penetration.
Designers want to make use of these technologies simply because they engage the person. Technological integration helps tell the company story and provide design your. If Flash or Silverlight can make the overall site experience more desirable and interactive, then designers should put them into action accordingly.
The SEO Team
If a designer tells a narrative, then this search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing an online site have to be seen being heard.
Now here’s a surprise. Remember those cool technologies the creative team really wants to use? Well, SEO really wants to make use of them too. They’re just more cautious.
While an SEO-friendly website does not need to be straight HTML, SEO teams will need to take into consideration spiders. Even though a niche site uses AJAX, key content have to be offered to spiders for indexing.
This is where both the teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what’s more essential: the ability or even the traffic? Which argument is right?
It wouldn’t all be about Seo. If you drive traffic to a website and buyer experience is sub-par, you disappoint not simply an individual but the client as well. Conversely, what good is definitely an eye-catching website if no-one can find it? The web is large enough for both experimental website design and look optimization. It’s sufficient.
Whilst not a simple task, the internet designer and search engine engineer can discover methods to achieve both creative and check interest without sacrificing the integrity of either.
The main element to such compromises is education. Creative must understand how SEO works; SEO must also know the significance about certain elements of design to branding and messaging. Both must consider how visitors will get to the site. Would they believe it is solely through search? Or will a media blitz (including social websites) help get targeted traffic to the website? These elements have to be considered when negotiating design and optimization issues.
You (Your client) Comes First
No matter department affiliation, our web site designers and SEO engineer will place your (client) interests before their unique. Clients want both brand identity and check visibility. The creative and SEO teams must set aside their feud in order to meet such expectations.
Sometimes you may have to forgo a video splash page, or else you might need to optimize a Flash microsite. In case you disagree with all the other department’s tactics, you still need the crooks to achieve project objectives. Our client matters. You matters.
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