Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the societyin which they are sold.
To what extent do you agree or disagree?In recent modern days, there is a belief that advertising has affected more and more shoppers to purchase common products which they barely need. Many feel the opinion is rather precise whereas others state that advertising has nothing to do with the rise in consumption. From my perspective, I am wholly in favor of the former for a number of specific reasons.
On the one hand, some buyers often claim confidently that they never depend on advertisement for what they put in their baskets. They also defend that the explanation for any sale increase simply lies in the high demand of the actual situation or seasons. For example, as a matter of fact, people usually spend money on new, high-quality air conditioners or fans when it comes to hot summer. Moreover, supporters for this idea also consider shopping a product if tons of consumers also queue to buy it even when it has no promotion. This is because when “The Crowd Effects” hit them, they feel more convinced and trusted to buy the product.
Conversely, I would argue that advertisement plays an immensely pivotal role in trading due to its attractiveness. The main reason for this is that advertisement provides a great load of images and sounds which somehow allows shoppers to have a clear insight into what they are about to buy. In other words, producers use advertisement as a way to communicate with their customers so they usually make huge investment in such commercial campaigns which, can be said, strongly influence the public’s feelings. In that way, people would like to base their interest on the advertisement when shopping.
All things considered, while few people are hardly deceived by such appealing advertisement, it is an undeniable fact that it has made a powerful impact on fostering sale.
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