[Hien Nguyen Thi Thu]

Consumers are faced with increasing numbers of advertisements from
competing companies. To what extent do you think are consumers influenced
by advertisements? What measures can be taken to protect them?

In light of fierce competitions between a rising number of firms, consumers
are now being bombarded with tons of advertisements. In this essay, I will
demonstrate that advertisements may trigger impulse buying before
suggesting some viable solutions that governments can adopt to alleviate
the adverse impacts.

The foremost way companies choose to promote their products is attracting
people’s attention by visual arts. The exaggeration of a product’s features
using eye-catching graphics in commercials may sway people to purchase
items when they have no real need for it. This is reinforced by the
appearance of celebrity endorsements, which may greatly influence their
fans who tend to imitate their idols. OPPO, a mobile company, perfectly
exemplifies this situation. Many youngsters in Vietnam buy OPPO phones
because their promotion campaign features a prominent pop singer.
Afterward, they often have to replace their phones upon discovering that
the products do not meet their needs.

In order to help consumers make more informed purchasing decisions, states
could take the following measures. First and foremost, they must regulate
the content of advertisements. Prior to the publishing of an advertisement,
a rigorous check must be conducted to ensure it reflects the actual quality
of the product. This measure ought to be implemented in tandem with
educating consumers on how to filter the information they watch on media
mass. They have to consider whether the commercial is accurate or not, then
make cleverer decisions. The combination of these two methods may safeguard
consumers against the aforementioned detrimental effects.

In conclusion, advertisements may lure consumers into purchasing
unnecessary items and governments should take immediate steps to weaken
their impacts.

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[anna229112]

Dear learner,
You have been making remarkable efforts! Nevertheless, it is advisable that you try to be flexible in terms of sentence structures and vocabulary. You can start by using simple grammar properly then gradually try more complex structures. Moreover, try to use academic vocabulary (cohesive devices).
Thank you for supporting IELTS Planet
Kind regards,
CTV Anna Nguyen.
IELTS Planet

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